Awesome product photographs can be the difference between a sale and a missed opportunity. As an online customer can’t actually physically handle and view a product in person it can be hard for a customer to make a purchase off a written description, Which means having brilliant product photography is a vital part of the online shopping experience!
Some studies have shown that people remember things they see %80 and only %20 is made up of the written word. So logically you want your customers to not only see your products but at their best however research done by Weebly indicates that 22% of all returns are due to products not matching online images on arrival. returns aren't enjoyed for any businesses as they are generally accompanied with requests for refunds. so it's also important the images are the most accurate representation of said product.
A study conducted by Forbes has shown that 50% of online shoppers say “large, high-quality product images are more important than product information, descriptions or even reviews.” So I would say it's fair to say high quality awesome product photography is really important to an online products sales potential.
The key is to show your products at their best while not exaggerating them too much. Trying to exaggerating the look of a product too much will backfire when the customer receives the product and it doesn't look like the images on your site.
Your product should be the main subject with as few distractions as possible. This is why so many online stores show products with clean white backgrounds, It draws the focus of the consumer where it should be, your product.
Did you know roughly 21.8% of the world’s population buys online, which represents 1.66 billion people. Even a fraction of that's a lot of potential customers who may view your products online. So is your product photography up to par?
I have been a product photographer at a nationwide retailer for the last 7 years making everything from Summer dresses to hay look awesome. Now I am offering my skill set to your business.
If you are interested to find out more please check out my 'Product Photography' service through the button below.